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Privacy Resolutions for Mobile App Providers in the New Year
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The end of 2012 saw a flurry of activity in the area of privacy enforcement. In July, Kamala Harris, the Attorney General of California, announced the formation of California’s own state agency, Attorney General Kamala D. Harris Announces Privacy Enforcement and Protection Unit to investigate and enforce the state’s robust privacy laws. By the end of the year, Harris made it clear that she did not intend this new unit to sit on the sidelines. On December 6th, Harris filed a groundbreaking civil suit against Delta Air Lines alleging a violation of the California Online Privacy Protection Act for the company’s failure to include a privacy policy on its “Fly Delta” mobile app. The State of California is seeking up to $2,500 in penalties from Delta for each violation of the California law.
California is not the only government entity that is ramping up its privacy enforcement efforts. The Federal Trade Commission has signaled that it plans to get in on the action as well. On August 9th, the FTC announced a record $22.5 million civil penalty to be paid by Google in order to settle charges that the company made misrepresentations with respect to how it planned to track users’ online activity.
On December 10th, the FTC published a report following up on a year-long investigation in which it found only 20% of mobile apps targeting children properly disclosed how the apps collected and shared personal data. The FTC announced it would be launching multiple investigations to determine whether certain companies have violated the Children’s Online Privacy Protection Act (COPPA), which requires operators of online services (including mobile apps) directed to children under the age of 13 to provide notice and obtain parental consent before collecting personal information from children. The FTC’s record settlement with Google suggests that these investigations could yield serious penalties.