We all know that “cloud computing” is one of the most tired and overused phrases in the technology industry, and it has been for years. Everyone has gone “to the cloud” now, right? Not so fast. When it comes to cloud-based enterprise email, the market has lagged somewhat behind.
A Gartner report published on February 1, 2016, found that “[t]he cloud email market is still in the early stages of adoption with 13 percent of identified publicly listed companies globally using one of the two main cloud email vendors.” Those two leading cloud email vendors are: (a) Microsoft, which offers Microsoft Office 365 and has an 8.5% adoption rate among global companies; and (b) Google, which offers Google Apps for Work and has a 4.7% adoption rate among global companies. There are other providers in this space, including Amazon Web Services and Rackspace, which also provide cloud email solutions.